MINISTRY OF SOUND X FREE NOW
MISSION
Enhance awareness of Free Now within the UK's nightlife communities, positioning it as the premier choice for clubbing journeys in London, and deepening the brand's commitment to music fans.
strategy
Partner with the Ministry of Sound for their 30th Anniversary in London. Leverage the club's traffic to boost audience engagement and create music mini-docs to enhance awareness and cultural positioning for Free Now.
results
Free Now presented Ministry of Sound's 'Three Decades of Dance,' a live-streamed series with Paul Van Dyk, Armand Van Heldon & Groove Armada. This launched alongside three mini-documentaries exploring music genres in New York, the UK, and South Africa with Mr Jazzi Q, UNIIQU3, Ubunifu Space, Tidy Boys & Donae’o.
2 | 3 | 3,000 |
| EVENTS & STREAMS | MINI DOCUMENTARIES | FOOTFALL |
150,000 | 1,500,000 | 2,320,000 |
| VIDEO VIEWS | CAMPAIGN IMPRESSIONS | CAMPAIGN REACH |