MAJESTIC X LUSH
MISSION
Commission new music for the global launch of Lush’s Bathe App/Bath Bot at SXSW in Austin, Texas, focusing on a mix centred around the theme of 'being somewhere else.
strategy
Collaborate with the online music platform Majestic Casual to create a bespoke music mix centred on mental transportation. Leverage Majestic’s global fanbase to generate awareness for Lush’s launch.
results
Launched ‘Connecting Through Sound,’ a music mix and video designed to enhance the bathing experience. Collaborated with nine artists to curate the soundscape and commissioned a video featuring dancer Marta Andreitsiv.
287,000 | 1 | 9 |
| SOCIAL REACH | BESPOKE MIX | ARTISTS |