Lush x Mahogany
CONSULTANCY * PARTNERSHIPS * CAMPAIGN * CURATION


Context
Enhance Lush’s brand presence with music fans while showcasing its commitment to the environment. Produce an activation around a major UK festival and achieve substantial online reach and engagement.

strategy
Activate a live music performance series featuring artists on the fringes of the Glastonbury Festival. Partner with Mahogany Sessions to bring a concept to life that intertwines nature and music visually.

Results
Lush and Mahogany Sessions teamed up to bring five artists—Mahalia, Yaya Bey, Barry Can’t Swim ft. Prettygirl, Gabrielle Aplin, and Alfie Hudson Taylor—into the great British outdoors near Glastonbury Festival. This collaboration featured rare acoustic performances and delved into the artists' personal journeys, highlighting their shared love for nature, the environment, and music.