lush x defected records
CONSULTANCY * PARTNERSHIPS * BRAND STRATEGY * CAMPAIGNS


MISSION
Elevating Lush's brand visibility and engagement within the dance music and nightlife communities, while championing the core values of self-care, freedom of expression and fun.

Strategy
Partner with Defected Records' sub-label, Glitterbox, to create an exclusive product range that captures the energy of rave, while including products designed for self-care and recovery. Market the partnership through a variety of activations, media, and events.

results
'Rave and Bathe' campaign, launched at SXSW in Austin, Texas, with performances by Melvo Batiste and Dames Brown. This range features six products spanning bath, body, and fragrance. Throughout Glitterbox's summer residency at Hï Ibiza, Lush took over The Wild Corner room with products and bold visuals from the Rave and Bathe campaign.