Headie One x Stormzy
MISSION
Develop and secure strategic brand partnerships for the "Cry No More" music video by Headie One and Stormzy within an ambitious one-week timeframe. Additionally, we aimed to assist in the creative development of how these brands would be showcased within the video.
strategy
Identified brand categories that would complement the music video's aesthetic and curated a highly targeted list of potential brand partners that fit these categories. Focusing on outreach and maximising the impact of our conversations.
results
Focused efforts led to engaging conversations in fashion, alcohol & music tech categories. Notably, securing a partnership with Jack Daniel’s, which facilitated a quick turnaround OOH placement within the music video.
4,300,000 | 2 | 1 |
| VIDEO VEIWS | BRAND ASSETS | BRAND PLACEMENT |