Afropunk x 99 Ginger x lush
MISSION
Develop a music activation to elevate Lush’s presence and cultural engagement at the Afropunk Brooklyn Festival. Create an experience that resonates with New York’s cultural movement while celebrating Afropunk’s ethos and commitment to its community.
strategy
Host and co-curate the official closing ceremony of Afropunk’s festival with international parisian music collective 99Ginger. Provide a space for the community to celebrate, while minimising overbranding & ownership.
results
Launched the official closing event with 99Ginger x Afropunk, in partnership with Lush, featuring performances by Venus X, Dylan Ali, Eden, Broodoo & Vanna. and more. By striking a balance between authentically supporting the culture and avoiding overreach, Lush earned organic digital amplification and recognition from artists, partners, and audiences alike.
1 | 5,000,000 | 2,000 |
| closing party | social impressions | public rsvps |